Flexible offerings allow Magento to be tailored to the way you ship. Display real-time carrier rates, with support for account specific rates, flat or table rates to your customers.

Free shipping discounts can be created for order amounts, or as part of specific marketing promotions, and the ability for customers to ship items in an order to multiple addresses is sure to increase sales of gift purchases.

Magento is integrated with a variety of major payment gateways out of the box, as well as alternative payment methods from PayPal, Amazon and Google.

Customers can also pay via check/money order, or purchase order and additional payment extensions are available through Magento Connect.

View orders, create invoice/receipt and shipment records for Sales Orders and issue Credit Memos (refunds) for customers.

Customers can re-order previous orders from their account, while administrator users are able to view full order histories and create orders in the backend.

Magento's robust feature-set and flexible frontend templating allow for highly usable sites with 100% customizability.
Features such as Layered Navigation, Product Comparison and Reviews & Ratings allow customers to find the product right for them.

• Layered / Faceted Navigation for filtering of products in Categories
• Layered / Faceted Navigation for filtering of products in Search Results
• Static Block tool to create category landing pages
• Ability to assign designs on category and product level (unique design per product/category)
• Configurable search with auto-suggested terms
• Recently viewed products
• Product comparisons
• Recently compared products
• Cross-sells, Up-sells and Related Items
• Popular Search Terms Cloud
• Filter by Product Tags
• Product Reviews
• Product listing in grid or list format
• Breadcrumbs

Magento's flexible pricing rules enable the efficient creation of a variety of promotions to increase conversion rates.

Coupled with powerful tools such as Up-Sells, Cross-Sells, and more to to increase Average Order Value, Magento's suite of powerful Marketing Tools provide the functionality and ease-of-use to increase your online sales.

• Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories. For example: Percent Discount | Fixed Amount Discount | Free Shipping | Buy x, get y free. | Buy x, get y with percent or fixed amount discount | Buy x, get free shipping on order | Buy x, get percent discount | Buy x, get fixed amount discount.
• Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products
• Free Shipping Option
• Multi-Tier Pricing for quantity discounts
• Bundled Products
• Customer Group-specific pricing and group-specific tier pricing
• Landing Page Tool for Campaigns
• Search Engine Friendly URL's
• URL Rewrites
• Recently Viewed Products
• Recently Compared Items
• New Items Promotional Tool
• Up-sells in Shopping Cart
• Cross-sells on product pages
• Send to a Friend for all visitors, or registered users only
• Send Wishlist to a Friend by Email or RSS
• RSS Feeds for New Products, New Specials and New Tags
• Auto-generated Site Map
• Google Site Map
• Polls
• Newsletter Management

Guest Checkout, an intuitive and efficeient one-page checkout process and the ability to integrate with a variety of payment gateways and alternative payment methods makes the Magento Checkout process a breeze for your customers.

Allow customers to ship items to multiple addresses, input gift messages and more, all in a secure checkout process.

Beyond Customer Self Service, Accounts offer your customers the ability to save items to a wishlist and share with friends and family, access and edit their contact information and address book, and view their Ratings & Reviews and Product Tags.

• Order status and history
• Re-orders from account
• Recently ordered items
• Downloadable Products
• Address Book with unlimited addresses
• Default Billing and Shipping addresses
• Wishlist with ability to add comments
• Email or Send RSS feed of Wishlist
• Newsletter Subscription management
• Product Reviews submitted
• Product Tags submitted
• Account Dashboard for overview of: recent orders, personal information, newsletter subscription status, primary billing address, primary shipping address, shopping cart, wishlist, recently ordered items, recently reviews and recent tags

Attract new customers with Magento's Search Engine Friendly(SEF) URL structure and SEO tools.

Built from the ground up to support SEO, Magento auto-generates SEF URL's, even down to the links in the Layered Navigation, sitemaps for search engine submission as well as for display on site, and a popular search terms page.

Gain further control by using Magento's URL Rewrite tool to specify the exact structure of specific product pages, and take control over the Meta information using Magento's intuitive administration interface.